WHY LOCAL?

There is a real live groundswell upon us, a tidal wave of trend and this time it is the local movement.

When we look over our shoulder, we remember a time when the best wines were French, the best cars, Italian and the best couture was anything but American. This was not a problem when fuel was plentiful and panache drove prices of these goods to very profitable levels. Today, looming changes to the earth itself and dwindling supplies of fuel sources that once seemed endless has us looking for quality in a much different place – close to home.
Here in Texas we have the advantage of a vast agricultural network to support artisan companies. Here in Dallas we have the advantage of skilled craftsmen from all industries that create amazing products right here at our doorstep. No superfreight ships, no refrigerated eighteen wheelers, just buying quality products from the person who cared enough to learn how to create that product. Specialty restaurants, small growers, small agriculture and meat producers and processors, craftsmen of all kinds from furniture to soaps to jewelry to breads, the Dallas area is rich with talent.
If you are the kind of person that has paid $85 for a bottle of Patron or $200,000 for a Lamborghini Gallardo, then I challenge you. Look in your community for fine products, buy them and tell your friends about them. If you are the kind of person that clips coupons and knows every aisle of the nearest Walmart by heart, I challenge you. Take a portion of your budget and pamper yourself with a really lovely home grown soap or a decadent caramel sauce for topping your budget-buy ice cream. If you are interested in adding layers to your life and getting to know neighbors that you hardly ever talk to, I challenge you. Make it your goal to meet one new person each week and ask them how they got where they are, why they do what they do and learn about their passion. You will soon begin to understand the power of Local in ways you never expected.